Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between advertising sales and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising sales, becoming a marketing representative takes usually requires 4-6 years. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Advertising Sales | Marketing Representative | |
| Yearly salary | $73,239 | $47,376 |
| Hourly rate | $35.21 | $22.78 |
| Growth rate | -8% | 19% |
| Number of jobs | 132,877 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 68% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Advertising sales and marketing representatives have different pay scales, as shown below.
| Advertising Sales | Marketing Representative | |
| Average salary | $73,239 | $47,376 |
| Salary range | Between $58,000 And $91,000 | Between $28,000 And $77,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | Washington |
| Best paying company | eBay | Amazon |
| Best paying industry | Transportation | Finance |
There are a few differences between an advertising sales and a marketing representative in terms of educational background:
| Advertising Sales | Marketing Representative | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising sales' and marketing representatives' demographics:
| Advertising Sales | Marketing Representative | |
| Average age | 44 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |