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Advertising sales vs outside sales

The differences between advertising sales and outside sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an outside sales. Additionally, an outside sales has an average salary of $77,292, which is higher than the $73,239 average annual salary of an advertising sales.

The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an outside sales are customer service, product knowledge, and ongoing support.

Advertising sales vs outside sales overview

Advertising SalesOutside Sales
Yearly salary$73,239$77,292
Hourly rate$35.21$37.16
Growth rate-8%4%
Number of jobs132,877333,400
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 60%
Average age4447
Years of experience44

What does an advertising sales do?

An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.

What does an outside sales do?

An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals. An outside sales representative must have excellent communication and customer service skills, immediately resolving complaints and assisting on marketing promotions to gain sales prospects.

Advertising sales vs outside sales salary

Advertising sales and outside sales have different pay scales, as shown below.

Advertising SalesOutside Sales
Average salary$73,239$77,292
Salary rangeBetween $58,000 And $91,000Between $56,000 And $104,000
Highest paying CityNew York, NYArlington, VA
Highest paying stateNew YorkNew Hampshire
Best paying companyeBayMorgan Stanley
Best paying industryTransportationManufacturing

Differences between advertising sales and outside sales education

There are a few differences between an advertising sales and an outside sales in terms of educational background:

Advertising SalesOutside Sales
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 60%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Advertising sales vs outside sales demographics

Here are the differences between advertising sales' and outside sales' demographics:

Advertising SalesOutside Sales
Average age4447
Gender ratioMale, 47.8% Female, 52.2%Male, 78.3% Female, 21.7%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising sales and outside sales duties and responsibilities

Advertising sales example responsibilities.

  • Operate Salesforce and manage opportunities accordingly.
  • Present an advertisement solution with an attainable ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Educate business owners on search engines (yahoo, google, etc . )

Outside sales example responsibilities.

  • Plan logistical outside sales route, planned/schedule sales calls with web-base CRM program, manage various sales cycles.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Perfect the craft of upselling customers.
  • Prepare material estimates/bids for houses, windows, doors, trusses, etc.
  • Increase existing customer base and generate new dealer and customer relationships within the HVAC equipment and sales.
  • Estimate, price, bid and follow up to all mechanical HVAC and plumbing plan and spec projects.
  • Show more

Advertising sales vs outside sales skills

Common advertising sales skills
  • Media Sales, 20%
  • Business Relationships, 12%
  • Business Development, 10%
  • Newspapers, 10%
  • SEO, 10%
  • Real Estate, 6%
Common outside sales skills
  • Customer Service, 30%
  • Product Knowledge, 9%
  • Ongoing Support, 4%
  • Work Ethic, 4%
  • CRM, 4%
  • Flyers, 4%