Allocation analyst vs marketing analyst

The differences between allocation analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an allocation analyst and a marketing analyst. Additionally, an allocation analyst has an average salary of $65,773, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for an allocation analyst include allocation strategies, purchase orders and logistics. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Allocation analyst vs marketing analyst overview

	Allocation Analyst	Marketing Analyst
Yearly salary	$65,773	$59,380
Hourly rate	$31.62	$28.55
Growth rate	19%	19%
Number of jobs	8,917	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does an allocation analyst do?

In the retail industry, an allocation analyst is in charge of providing analytical services to optimize a company's supply chain operations. Among their responsibilities include performing market research and analysis, determining the customers' purchase needs, managing product inventory, coordinating with store managers, gathering and analyzing data from internal and external parties, keeping abreast with the latest trends, and developing strategies to reach sales and inventory targets. Moreover, an allocation analyst must maintain an active communication line with staff while enforcing and promoting the company's policies and regulations.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Allocation analyst vs marketing analyst salary

Allocation analysts and marketing analysts have different pay scales, as shown below.

	Allocation Analyst	Marketing Analyst
Average salary	$65,773	$59,380
Salary range	Between $47,000 And $90,000	Between $41,000 And $84,000
Highest paying City	Dover, DE	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Wellington Management	Meta
Best paying industry	Retail	Finance

Differences between allocation analyst and marketing analyst education

There are a few differences between an allocation analyst and a marketing analyst in terms of educational background:

	Allocation Analyst	Marketing Analyst
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Allocation analyst vs marketing analyst demographics

Here are the differences between allocation analysts' and marketing analysts' demographics:

	Allocation Analyst	Marketing Analyst
Average age	37	37
Gender ratio	Male, 29.3% Female, 70.7%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 11.1% White, 65.8% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between allocation analyst and marketing analyst duties and responsibilities

Allocation analyst example responsibilities.

Manage sales forecast and inventory at store level using E3.
Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
Establish and maintain significant cross-functional relationships with buying team, distribution centers, logistics, store operations and other departments.
Utilize E3 slim to project forecast, sales, and promotional events.
Partner with the JDA systems administrator on the appropriate set up and maintenance of department SKUs.
Analyze POS, inventory and shipment data to make inform decisions regarding replenishment of items at the store level.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Allocation analyst vs marketing analyst skills

Common allocation analyst skills

Allocation Strategies, 11%
Purchase Orders, 8%
Logistics, 7%
Distribution Centers, 4%
Apparel, 4%
Store Sales, 4%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Allocation Analyst
Allocation Analyst vs Marketing Analyst

Updated January 8, 2025

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