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Analytical strategist vs freelance marketing consultant

The differences between analytical strategists and freelance marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analytical strategist and a freelance marketing consultant. Additionally, a freelance marketing consultant has an average salary of $84,834, which is higher than the $73,709 average annual salary of an analytical strategist.

The top three skills for an analytical strategist include data analysis, digital marketing and SAS. The most important skills for a freelance marketing consultant are web content, email campaigns, and facebook.

Analytical strategist vs freelance marketing consultant overview

Analytical StrategistFreelance Marketing Consultant
Yearly salary$73,709$84,834
Hourly rate$35.44$40.79
Growth rate19%19%
Number of jobs15,04386,919
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 72%
Average age3737
Years of experience66

Analytical strategist vs freelance marketing consultant salary

Analytical strategists and freelance marketing consultants have different pay scales, as shown below.

Analytical StrategistFreelance Marketing Consultant
Average salary$73,709$84,834
Salary rangeBetween $49,000 And $108,000Between $49,000 And $144,000
Highest paying CitySeattle, WA-
Highest paying stateWashington-
Best paying companyMeta-
Best paying industryProfessional-

Differences between analytical strategist and freelance marketing consultant education

There are a few differences between an analytical strategist and a freelance marketing consultant in terms of educational background:

Analytical StrategistFreelance Marketing Consultant
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Analytical strategist vs freelance marketing consultant demographics

Here are the differences between analytical strategists' and freelance marketing consultants' demographics:

Analytical StrategistFreelance Marketing Consultant
Average age3737
Gender ratioMale, 76.7% Female, 23.3%Male, 47.7% Female, 52.3%
Race ratioBlack or African American, 3.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 10.3% White, 71.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between analytical strategist and freelance marketing consultant duties and responsibilities

Analytical strategist example responsibilities.

  • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
  • Define KPIs base on business goals, and collaborate with cross-functional teams to determine optimization opportunities and ROI.
  • Explore massive structured/unstructure data in Teradata and Hadoop for pattern recognition and feature generation to improve ATO detection model performance.
  • Research and identify macro and micro economic conditions that may impact company performance.

Freelance marketing consultant example responsibilities.

  • Manage Pinterest, Instagram, LinkedIn, Google+ pages as well.
  • Develop annual direct and traditional marketing campaign, which lead to an increase in ROI, profitability, and new business
  • Design, write, manage marketing collateral productions/communications (websites, corporate videos/brochures/newsletters, PowerPoint presentations, public relations).
  • Design, write, manage marketing collateral productions/communications (sponsorship decks/programs, websites, PowerPoint presentations, event programs/brochures/agendas/invitations/speeches/public relations).
  • Develop, implement, maintain and modify successful SEM and SEO campaigns for a start-up pharmaceutical company.
  • Design and develop web base stock portfolio management application, using Java, ActiveX, PERL and HTML.
  • Show more

Analytical strategist vs freelance marketing consultant skills

Common analytical strategist skills
  • Data Analysis, 22%
  • Digital Marketing, 16%
  • SAS, 15%
  • Business Intelligence, 12%
  • Client Facing, 9%
  • Marketing Campaigns, 5%
Common freelance marketing consultant skills
  • Web Content, 24%
  • Email Campaigns, 6%
  • Facebook, 4%
  • Press Releases, 4%
  • Graphic Design, 4%
  • Website Design, 3%

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