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The differences between area marketing managers and area managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an area marketing manager, becoming an area manager takes usually requires 4-6 years. Additionally, an area manager has an average salary of $73,472, which is higher than the $72,588 average annual salary of an area marketing manager.
The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for an area manager are customer service, safety standards, and logistics.
| Area Marketing Manager | Area Manager | |
| Yearly salary | $72,588 | $73,472 |
| Hourly rate | $34.90 | $35.32 |
| Growth rate | 10% | 6% |
| Number of jobs | 126,750 | 341,983 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.
An Area Manager's responsibility is to oversee the business operations of all company branches within a particular area. Among the tasks involve creating strategies to achieve the sales target, monitoring and evaluating the performance and progress of stores including their workforce, adhering to the budget and regulations of the company, and focus on attaining the image and financial goals. Moreover, an Area Manager must communicate and coordinate with fellow managers and hire employees that would be a vital member of the company.
Area marketing managers and area managers have different pay scales, as shown below.
| Area Marketing Manager | Area Manager | |
| Average salary | $72,588 | $73,472 |
| Salary range | Between $45,000 And $116,000 | Between $50,000 And $107,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Clifford Chance |
| Best paying industry | - | Technology |
There are a few differences between an area marketing manager and an area manager in terms of educational background:
| Area Marketing Manager | Area Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between area marketing managers' and area managers' demographics:
| Area Marketing Manager | Area Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 69.1% Female, 30.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |