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The differences between area marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an area marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $72,588 average annual salary of an area marketing manager.
The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Area Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $72,588 | $94,094 |
| Hourly rate | $34.90 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,750 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Area marketing managers and assistant marketing managers have different pay scales, as shown below.
| Area Marketing Manager | Assistant Marketing Manager | |
| Average salary | $72,588 | $94,094 |
| Salary range | Between $45,000 And $116,000 | Between $64,000 And $136,000 |
| Highest paying City | - | Portsmouth, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | General Motors |
| Best paying industry | - | Finance |
There are a few differences between an area marketing manager and an assistant marketing manager in terms of educational background:
| Area Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between area marketing managers' and assistant marketing managers' demographics:
| Area Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |