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Area marketing manager vs district manager

The differences between area marketing managers and district managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an area marketing manager, becoming a district manager takes usually requires 4-6 years. Additionally, a district manager has an average salary of $96,909, which is higher than the $72,588 average annual salary of an area marketing manager.

The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a district manager are customer service, multi-unit, and customer satisfaction.

Area marketing manager vs district manager overview

Area Marketing ManagerDistrict Manager
Yearly salary$72,588$96,909
Hourly rate$34.90$46.59
Growth rate10%6%
Number of jobs126,750373,525
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Average age3944
Years of experience106

What does an area marketing manager do?

Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.

What does a district manager do?

District managers oversee the operations of a group of stores or areas covered by the assigned district. They are responsible for ensuring that the sales, marketing, quality control, and people management of their community align with the company's direction. They review the district's financial statement, draft ways to improve the district's key metrics, and mitigate any challenges that may come their way. They are also responsible for hiring store or area managers and training them to ensure that they will be significant contributors to the organization.

Area marketing manager vs district manager salary

Area marketing managers and district managers have different pay scales, as shown below.

Area Marketing ManagerDistrict Manager
Average salary$72,588$96,909
Salary rangeBetween $45,000 And $116,000Between $63,000 And $146,000
Highest paying City-Washington, DC
Highest paying state-Delaware
Best paying company-Regeneron
Best paying industry-Pharmaceutical

Differences between area marketing manager and district manager education

There are a few differences between an area marketing manager and a district manager in terms of educational background:

Area Marketing ManagerDistrict Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Area marketing manager vs district manager demographics

Here are the differences between area marketing managers' and district managers' demographics:

Area Marketing ManagerDistrict Manager
Average age3944
Gender ratioMale, 55.9% Female, 44.1%Male, 70.9% Female, 29.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.3% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between area marketing manager and district manager duties and responsibilities

Area marketing manager example responsibilities.

  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Initiate ROI tracking program through leveraging customer relationship management (CRM) database.
  • Standardize communications between stores and marketing department during company restructure, which ensure ROI on all marketing initiatives.
  • Develop orientation and training program for marketing coordinators which increase efficiently and productivity and reduce overlapping of duties.
  • Plan and execute paid advertising programs including web banner placements, PPC / CPM advertisements.
  • Apply for and win a PPC grant from Google worth $120,000 and create successful AdWords campaigns.
  • Show more

District manager example responsibilities.

  • Lead charge to get Erie branch ISO [] certify.
  • Manage store location and fill ADM duties when necessary.
  • Hire, develop, and manage depot sales staff; promote consulting, training and administration.
  • Assist in managing contract delivery drivers to ensure that all routes are covered and newspapers are delivered on time.
  • Manage shipping, receiving, material handling, refuse returns, sortation departments, forklift, PTL, and calendar operations.
  • Monitor and manage sales activity using company specific CRM.
  • Show more

Area marketing manager vs district manager skills

Common area marketing manager skills
  • Event Planning, 12%
  • Marketing Campaigns, 8%
  • Digital Marketing, 8%
  • Business Development, 7%
  • Business Relationships, 7%
  • Integrated Marketing, 6%
Common district manager skills
  • Customer Service, 21%
  • Multi-Unit, 7%
  • Customer Satisfaction, 5%
  • Payroll, 5%
  • Financial Performance, 5%
  • Performance Management, 4%

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