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The differences between area marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an area marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $72,588 average annual salary of an area marketing manager.
The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Area Marketing Manager | Manager, Field Marketing | |
| Yearly salary | $72,588 | $93,296 |
| Hourly rate | $34.90 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,750 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Area marketing managers and managers, field marketing have different pay scales, as shown below.
| Area Marketing Manager | Manager, Field Marketing | |
| Average salary | $72,588 | $93,296 |
| Salary range | Between $45,000 And $116,000 | Between $68,000 And $127,000 |
| Highest paying City | - | Carson City, NV |
| Highest paying state | - | Nevada |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between an area marketing manager and a manager, field marketing in terms of educational background:
| Area Marketing Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between area marketing managers' and managers, field marketing' demographics:
| Area Marketing Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |