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The differences between area marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an area marketing manager and a marketing account manager. Additionally, an area marketing manager has an average salary of $72,588, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Area Marketing Manager | Marketing Account Manager | |
| Yearly salary | $72,588 | $67,983 |
| Hourly rate | $34.90 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,750 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Area marketing managers and marketing account managers have different pay scales, as shown below.
| Area Marketing Manager | Marketing Account Manager | |
| Average salary | $72,588 | $67,983 |
| Salary range | Between $45,000 And $116,000 | Between $50,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | American Tower |
| Best paying industry | - | Energy |
There are a few differences between an area marketing manager and a marketing account manager in terms of educational background:
| Area Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between area marketing managers' and marketing account managers' demographics:
| Area Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |