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Area marketing manager vs sales and marketing manager

The differences between area marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an area marketing manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $72,588 average annual salary of an area marketing manager.

The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Area marketing manager vs sales and marketing manager overview

Area Marketing ManagerSales And Marketing Manager
Yearly salary$72,588$81,953
Hourly rate$34.90$39.40
Growth rate10%10%
Number of jobs126,750151,042
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does an area marketing manager do?

Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Area marketing manager vs sales and marketing manager salary

Area marketing managers and sales and marketing managers have different pay scales, as shown below.

Area Marketing ManagerSales And Marketing Manager
Average salary$72,588$81,953
Salary rangeBetween $45,000 And $116,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between area marketing manager and sales and marketing manager education

There are a few differences between an area marketing manager and a sales and marketing manager in terms of educational background:

Area Marketing ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Area marketing manager vs sales and marketing manager demographics

Here are the differences between area marketing managers' and sales and marketing managers' demographics:

Area Marketing ManagerSales And Marketing Manager
Average age3939
Gender ratioMale, 55.9% Female, 44.1%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between area marketing manager and sales and marketing manager duties and responsibilities

Area marketing manager example responsibilities.

  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Initiate ROI tracking program through leveraging customer relationship management (CRM) database.
  • Standardize communications between stores and marketing department during company restructure, which ensure ROI on all marketing initiatives.
  • Develop orientation and training program for marketing coordinators which increase efficiently and productivity and reduce overlapping of duties.
  • Plan and execute paid advertising programs including web banner placements, PPC / CPM advertisements.
  • Apply for and win a PPC grant from Google worth $120,000 and create successful AdWords campaigns.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Area marketing manager vs sales and marketing manager skills

Common area marketing manager skills
  • Event Planning, 12%
  • Marketing Campaigns, 8%
  • Digital Marketing, 8%
  • Business Development, 7%
  • Business Relationships, 7%
  • Integrated Marketing, 6%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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