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The differences between area marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an area marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $72,588 average annual salary of an area marketing manager.
The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Area Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $72,588 | $128,471 |
| Hourly rate | $34.90 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,750 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Area marketing managers and senior product marketing managers have different pay scales, as shown below.
| Area Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $72,588 | $128,471 |
| Salary range | Between $45,000 And $116,000 | Between $97,000 And $168,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Roku |
| Best paying industry | - | Technology |
There are a few differences between an area marketing manager and a senior product marketing manager in terms of educational background:
| Area Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between area marketing managers' and senior product marketing managers' demographics:
| Area Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |