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Assistant product manager vs associate brand manager

The differences between assistant product managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant product manager and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $67,764 average annual salary of an assistant product manager.

The top three skills for an assistant product manager include product development, powerpoint and market research. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.

Assistant product manager vs associate brand manager overview

Assistant Product ManagerAssociate Brand Manager
Yearly salary$67,764$95,925
Hourly rate$32.58$46.12
Growth rate10%10%
Number of jobs99,82369,511
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Average age3939
Years of experience1010

What does an assistant product manager do?

The key role of an Assistant Product Manager is to supervise the production of goods and ensure efficiency in all aspects of the production process. They also develop and implement different strategies to ensure the stabilization of the product.

What does an associate brand manager do?

Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.

Assistant product manager vs associate brand manager salary

Assistant product managers and associate brand managers have different pay scales, as shown below.

Assistant Product ManagerAssociate Brand Manager
Average salary$67,764$95,925
Salary rangeBetween $43,000 And $106,000Between $67,000 And $137,000
Highest paying CityBoston, MAParsippany-Troy Hills, NJ
Highest paying stateMassachusettsNew Jersey
Best paying companyGoogleThe Walt Disney Company
Best paying industryAutomotiveManufacturing

Differences between assistant product manager and associate brand manager education

There are a few differences between an assistant product manager and an associate brand manager in terms of educational background:

Assistant Product ManagerAssociate Brand Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant product manager vs associate brand manager demographics

Here are the differences between assistant product managers' and associate brand managers' demographics:

Assistant Product ManagerAssociate Brand Manager
Average age3939
Gender ratioMale, 43.1% Female, 56.9%Male, 40.0% Female, 60.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between assistant product manager and associate brand manager duties and responsibilities

Assistant product manager example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Provide design feedback during development and QA project cycles.
  • Calculate ROI of campaigns base on sales of products/services relate to campaign.
  • Conduct all on site QA and product reviews throughout Asia from concept to production.
  • Develop direct mail program to measure the effectiveness and ROI of direct marketing efforts.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Associate brand manager example responsibilities.

  • Manage and oversee rebranding campaign that includes social & new website!
  • Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
  • Manage all SEO initiatives including link building and website optimization for improve conversions.
  • Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Analyze Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
  • Show more

Assistant product manager vs associate brand manager skills

Common assistant product manager skills
  • Product Development, 15%
  • PowerPoint, 8%
  • Market Research, 7%
  • Product Management, 7%
  • R, 6%
  • Overseas Vendors, 4%
Common associate brand manager skills
  • Customer Service, 45%
  • Sales Floor, 36%
  • Loyalty Programs, 5%
  • Minimizes Risk, 2%
  • PET, 2%
  • Product Suggestions, 1%

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