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Assistant product manager vs brand manager

The differences between assistant product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant product manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $67,764 average annual salary of an assistant product manager.

The top three skills for an assistant product manager include product development, powerpoint and market research. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Assistant product manager vs brand manager overview

Assistant Product ManagerBrand Manager
Yearly salary$67,764$97,789
Hourly rate$32.58$47.01
Growth rate10%10%
Number of jobs99,823127,429
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does an assistant product manager do?

The key role of an Assistant Product Manager is to supervise the production of goods and ensure efficiency in all aspects of the production process. They also develop and implement different strategies to ensure the stabilization of the product.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Assistant product manager vs brand manager salary

Assistant product managers and brand managers have different pay scales, as shown below.

Assistant Product ManagerBrand Manager
Average salary$67,764$97,789
Salary rangeBetween $43,000 And $106,000Between $72,000 And $131,000
Highest paying CityBoston, MAParsippany-Troy Hills, NJ
Highest paying stateMassachusettsRhode Island
Best paying companyGoogleMeta
Best paying industryAutomotiveManufacturing

Differences between assistant product manager and brand manager education

There are a few differences between an assistant product manager and a brand manager in terms of educational background:

Assistant Product ManagerBrand Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant product manager vs brand manager demographics

Here are the differences between assistant product managers' and brand managers' demographics:

Assistant Product ManagerBrand Manager
Average age3939
Gender ratioMale, 43.1% Female, 56.9%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between assistant product manager and brand manager duties and responsibilities

Assistant product manager example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Provide design feedback during development and QA project cycles.
  • Calculate ROI of campaigns base on sales of products/services relate to campaign.
  • Conduct all on site QA and product reviews throughout Asia from concept to production.
  • Develop direct mail program to measure the effectiveness and ROI of direct marketing efforts.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Assistant product manager vs brand manager skills

Common assistant product manager skills
  • Product Development, 15%
  • PowerPoint, 8%
  • Market Research, 7%
  • Product Management, 7%
  • R, 6%
  • Overseas Vendors, 4%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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