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Associate general manager vs general sales manager

The differences between associate general managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an associate general manager, becoming a general sales manager takes usually requires 6-8 years. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $96,469 average annual salary of an associate general manager.

The top three skills for an associate general manager include customer service, customer complaints and sales floor. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

Associate general manager vs general sales manager overview

Associate General ManagerGeneral Sales Manager
Yearly salary$96,469$118,744
Hourly rate$46.38$57.09
Growth rate6%5%
Number of jobs350,580196,210
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 63%
Average age4446
Years of experience68

What does an associate general manager do?

As an associate general manager, one coordinates, directs, and plans for the daily operations of businesses. Associate general managers set schedules every week. They make sure that the shifts are done smoothly and handle the day-to-day operations of the organization. It is their job to supervise support and clerical workers for an enterprise. They recruit and train their staff performing different tasks including letter and report typing, customer salutation, and answering phone calls.

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

Associate general manager vs general sales manager salary

Associate general managers and general sales managers have different pay scales, as shown below.

Associate General ManagerGeneral Sales Manager
Average salary$96,469$118,744
Salary rangeBetween $51,000 And $181,000Between $71,000 And $196,000
Highest paying CityFremont, CAWestport, CT
Highest paying stateCaliforniaMaine
Best paying companyChartwell LawMeta
Best paying industry-Professional

Differences between associate general manager and general sales manager education

There are a few differences between an associate general manager and a general sales manager in terms of educational background:

Associate General ManagerGeneral Sales Manager
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Associate general manager vs general sales manager demographics

Here are the differences between associate general managers' and general sales managers' demographics:

Associate General ManagerGeneral Sales Manager
Average age4446
Gender ratioMale, 67.2% Female, 32.8%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between associate general manager and general sales manager duties and responsibilities

Associate general manager example responsibilities.

  • Purchase inventory, implement POS hardware/software, manage all financial and business areas, and develop new marketing strategies.
  • Purchase inventory, implement POS hardware/software, manage all financial and business areas, and develop new marketing strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Associate general manager vs general sales manager skills

Common associate general manager skills
  • Customer Service, 16%
  • Customer Complaints, 8%
  • Sales Floor, 7%
  • Product Knowledge, 6%
  • Financial Reports, 6%
  • Direct Reports, 5%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%

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