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Associate/team lead vs sales associate/manager

The differences between associate/team leads and sales associate/managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an associate/team lead and a sales associate/manager. Additionally, an associate/team lead has an average salary of $54,721, which is higher than the $41,412 average annual salary of a sales associate/manager.

The top three skills for an associate/team lead include excellent interpersonal, product knowledge and quality standards. The most important skills for a sales associate/manager are customer service, sales floor, and strong customer service.

Associate/team lead vs sales associate/manager overview

Associate/Team LeadSales Associate/Manager
Yearly salary$54,721$41,412
Hourly rate$26.31$19.91
Growth rate-5%
Number of jobs247,018318,977
Job satisfaction--
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 44%
Average age4343
Years of experience66

What does an associate/team lead do?

An associate/team lead oversees the performance of team members while ensuring that clients get to receive optimal services. Their responsibilities typically include establishing guidelines and objectives, managing schedules, generating leads, performing market research and analysis, and developing strategies to optimize the daily operations. They may communicate with clients and assist them by identifying their needs, answering inquiries, and resolving issues and concerns. Moreover, as an associate/team lead, it is essential to guide and encourage staff to reach goals, all while enforcing the company's policies and regulations.

What does a sales associate/manager do?

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

Associate/team lead vs sales associate/manager salary

Associate/team leads and sales associate/managers have different pay scales, as shown below.

Associate/Team LeadSales Associate/Manager
Average salary$54,721$41,412
Salary rangeBetween $28,000 And $104,000Between $30,000 And $55,000
Highest paying CityBoston, MASalem, VA
Highest paying stateRhode IslandMassachusetts
Best paying companyCitiGoogle
Best paying industry-Manufacturing

Differences between associate/team lead and sales associate/manager education

There are a few differences between an associate/team lead and a sales associate/manager in terms of educational background:

Associate/Team LeadSales Associate/Manager
Most common degreeBachelor's Degree, 50%Bachelor's Degree, 44%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Associate/team lead vs sales associate/manager demographics

Here are the differences between associate/team leads' and sales associate/managers' demographics:

Associate/Team LeadSales Associate/Manager
Average age4343
Gender ratioMale, 51.8% Female, 48.2%Male, 44.2% Female, 55.8%
Race ratioBlack or African American, 8.5% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 7.0% White, 61.3% American Indian and Alaska Native, 0.7%Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between associate/team lead and sales associate/manager duties and responsibilities

Associate/team lead example responsibilities.

  • Accomplish requirements, allocating resources, scheduling and coordinating staff and assure accuracy of payroll.
  • Ensure all sales transactions, refunds and POS system function smoothly and take corrective action when necessary.
  • Process sales transactions, POS, credit applications, discounts, trade-in allowances, warranties and delivery dates.
  • Provide leadership and mentoring of team members to increase productivity while ensuring accuracy.
  • Handle inbound/outbound escalate customer complaints, including executive escalations from various levels of leadership.
  • Aggregate, analyze and organize information from QC reports into a department-wide WIKI to facilitate information sharing and best practice utilization.
  • Show more

Sales associate/manager example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Execute marketing and visual merchandising initiatives and organize POS merchandise display.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Start as a part time associate and are promoted to full time Keyholder within 90 days.

Associate/team lead vs sales associate/manager skills

Common associate/team lead skills
  • Excellent Interpersonal, 18%
  • Product Knowledge, 9%
  • Quality Standards, 9%
  • Leadership, 7%
  • Math, 6%
  • Customer Satisfaction, 6%
Common sales associate/manager skills
  • Customer Service, 34%
  • Sales Floor, 13%
  • Strong Customer Service, 9%
  • Retail Sales, 4%
  • Payroll, 4%
  • Product Knowledge, 4%