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The differences between b2b sales representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a b2b sales representatives and a sales representative. Additionally, a b2b sales representatives has an average salary of $65,833, which is higher than the $56,591 average annual salary of a sales representative.
The top three skills for a b2b sales representatives include customer service, CRM and powerpoint. The most important skills for a sales representative are sales process, product knowledge, and customer service.
| B2B Sales Representatives | Sales Representative | |
| Yearly salary | $65,833 | $56,591 |
| Hourly rate | $31.65 | $27.21 |
| Growth rate | 4% | 4% |
| Number of jobs | 198,093 | 205,456 |
| Job satisfaction | - | 4.33 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 54% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
Business-to-business (B2B) sales representatives are in charge of pursuing and securing sales with businesses. Their responsibilities revolve around performing research and analysis to generate leads, devising strategies in reaching out to clients and identifying their needs, developing business plans, and negotiating contract terms. Moreover, B2B sales representatives may perform calls and correspondence, arrange appointments or meetings, and offer products or services in adherence to the company's policies and regulations, including its vision and mission.
Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.
B2b sales representatives and sales representatives have different pay scales, as shown below.
| B2B Sales Representatives | Sales Representative | |
| Average salary | $65,833 | $56,591 |
| Salary range | Between $48,000 And $89,000 | Between $33,000 And $94,000 |
| Highest paying City | Las Vegas, NV | Boston, MA |
| Highest paying state | Wyoming | Massachusetts |
| Best paying company | City National Bank | |
| Best paying industry | Professional | Pharmaceutical |
There are a few differences between a b2b sales representatives and a sales representative in terms of educational background:
| B2B Sales Representatives | Sales Representative | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 54% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | SUNY College of Technology at Alfred |
Here are the differences between b2b sales representatives' and sales representatives' demographics:
| B2B Sales Representatives | Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 67.8% Female, 32.2% | Male, 58.1% Female, 41.9% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |