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Brand marketing consultant vs brand marketing manager

The differences between brand marketing consultants and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand marketing consultant and a brand marketing manager. Additionally, a brand marketing consultant has an average salary of $107,665, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a brand marketing consultant include brand strategy, web design and brand marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Brand marketing consultant vs brand marketing manager overview

Brand Marketing ConsultantBrand Marketing Manager
Yearly salary$107,665$91,940
Hourly rate$51.76$44.20
Growth rate10%10%
Number of jobs89,284108,824
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Brand marketing consultant vs brand marketing manager salary

Brand marketing consultants and brand marketing managers have different pay scales, as shown below.

Brand Marketing ConsultantBrand Marketing Manager
Average salary$107,665$91,940
Salary rangeBetween $84,000 And $137,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between brand marketing consultant and brand marketing manager education

There are a few differences between a brand marketing consultant and a brand marketing manager in terms of educational background:

Brand Marketing ConsultantBrand Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorMarketingMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Brand marketing consultant vs brand marketing manager demographics

Here are the differences between brand marketing consultants' and brand marketing managers' demographics:

Brand Marketing ConsultantBrand Marketing Manager
Average age3939
Gender ratioMale, 46.6% Female, 53.4%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand marketing consultant and brand marketing manager duties and responsibilities

Brand marketing consultant example responsibilities.

  • Manage and implement strategic marketing initiatives and align content messaging for B2C.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
  • Campaign development, management for online/offline media, Facebook base sweepstakes and online content.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Edit and modify HTML base templates to meet customer needs.
  • Show more

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
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Brand marketing consultant vs brand marketing manager skills

Common brand marketing consultant skills
  • Brand Strategy, 18%
  • Web Design, 18%
  • Brand Marketing, 6%
  • Product Development, 5%
  • Market Research, 4%
  • Facebook, 4%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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