Brand marketing consultant vs marketing lead

The differences between brand marketing consultants and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand marketing consultant and a marketing lead. Additionally, a brand marketing consultant has an average salary of $107,665, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a brand marketing consultant include brand strategy, web design and brand marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Brand marketing consultant vs marketing lead overview

	Brand Marketing Consultant	Marketing Lead
Yearly salary	$107,665	$104,664
Hourly rate	$51.76	$50.32
Growth rate	10%	10%
Number of jobs	89,284	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Brand marketing consultant vs marketing lead salary

Brand marketing consultants and marketing leads have different pay scales, as shown below.

	Brand Marketing Consultant	Marketing Lead
Average salary	$107,665	$104,664
Salary range	Between $84,000 And $137,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between brand marketing consultant and marketing lead education

There are a few differences between a brand marketing consultant and a marketing lead in terms of educational background:

	Brand Marketing Consultant	Marketing Lead
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Brand marketing consultant vs marketing lead demographics

Here are the differences between brand marketing consultants' and marketing leads' demographics:

	Brand Marketing Consultant	Marketing Lead
Average age	39	39
Gender ratio	Male, 46.6% Female, 53.4%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand marketing consultant and marketing lead duties and responsibilities

Brand marketing consultant example responsibilities.

Manage and implement strategic marketing initiatives and align content messaging for B2C.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
Campaign development, management for online/offline media, Facebook base sweepstakes and online content.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Edit and modify HTML base templates to meet customer needs.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Brand marketing consultant vs marketing lead skills

Common brand marketing consultant skills

Brand Strategy, 18%
Web Design, 18%
Brand Marketing, 6%
Product Development, 5%
Market Research, 4%
Facebook, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Brand Marketing Consultant
Brand Marketing Consultant vs Marketing Lead

Updated January 8, 2025

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