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The differences between business analytics directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business analytics director and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $111,815 average annual salary of a business analytics director.
The top three skills for a business analytics director include SQL, visualization and tableau. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Business Analytics Director | Marketing Director | |
| Yearly salary | $111,815 | $114,906 |
| Hourly rate | $53.76 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,532 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Business analytics directors and marketing directors have different pay scales, as shown below.
| Business Analytics Director | Marketing Director | |
| Average salary | $111,815 | $114,906 |
| Salary range | Between $78,000 And $158,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | PayPal | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a business analytics director and a marketing director in terms of educational background:
| Business Analytics Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business analytics directors' and marketing directors' demographics:
| Business Analytics Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |