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The differences between business analytics directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business analytics director and a marketing manager. Additionally, a business analytics director has an average salary of $111,815, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a business analytics director include SQL, visualization and tableau. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Business Analytics Director | Marketing Manager | |
| Yearly salary | $111,815 | $104,550 |
| Hourly rate | $53.76 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,532 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Business analytics directors and marketing managers have different pay scales, as shown below.
| Business Analytics Director | Marketing Manager | |
| Average salary | $111,815 | $104,550 |
| Salary range | Between $78,000 And $158,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a business analytics director and a marketing manager in terms of educational background:
| Business Analytics Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business analytics directors' and marketing managers' demographics:
| Business Analytics Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |