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The differences between business analytics directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business analytics director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $111,815 average annual salary of a business analytics director.
The top three skills for a business analytics director include SQL, visualization and tableau. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Business Analytics Director | Marketing Vice President | |
| Yearly salary | $111,815 | $177,188 |
| Hourly rate | $53.76 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,532 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Business analytics directors and marketing vice presidents have different pay scales, as shown below.
| Business Analytics Director | Marketing Vice President | |
| Average salary | $111,815 | $177,188 |
| Salary range | Between $78,000 And $158,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | PayPal | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between a business analytics director and a marketing vice president in terms of educational background:
| Business Analytics Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business analytics directors' and marketing vice presidents' demographics:
| Business Analytics Director | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.3% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |