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Business analytics director vs merchandising manager

The differences between business analytics directors and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business analytics director and a merchandising manager. Additionally, a business analytics director has an average salary of $111,815, which is higher than the $86,346 average annual salary of a merchandising manager.

The top three skills for a business analytics director include SQL, visualization and tableau. The most important skills for a merchandising manager are sales floor, POS, and apparel.

Business analytics director vs merchandising manager overview

Business Analytics DirectorMerchandising Manager
Yearly salary$111,815$86,346
Hourly rate$53.76$41.51
Growth rate10%10%
Number of jobs74,532268,577
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 65%
Average age3939
Years of experience1010

What does a business analytics director do?

A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.

What does a merchandising manager do?

A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.

Business analytics director vs merchandising manager salary

Business analytics directors and merchandising managers have different pay scales, as shown below.

Business Analytics DirectorMerchandising Manager
Average salary$111,815$86,346
Salary rangeBetween $78,000 And $158,000Between $64,000 And $116,000
Highest paying CitySan Francisco, CAWoonsocket, RI
Highest paying stateCaliforniaRhode Island
Best paying companyPayPalRoku
Best paying industryTechnologyRetail

Differences between business analytics director and merchandising manager education

There are a few differences between a business analytics director and a merchandising manager in terms of educational background:

Business Analytics DirectorMerchandising Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Business analytics director vs merchandising manager demographics

Here are the differences between business analytics directors' and merchandising managers' demographics:

Business Analytics DirectorMerchandising Manager
Average age3939
Gender ratioMale, 78.8% Female, 21.3%Male, 47.7% Female, 52.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between business analytics director and merchandising manager duties and responsibilities

Business analytics director example responsibilities.

  • Manage cost-centers and leverage unique Indian production and post- production capabilities and position the company as a prefer production partner.
  • Elevate the strategic planning processes by fostering usage of models on ROI analysis, marketing mix, pricing and forecasting.
  • Develop comprehensive competitive strategies compose of prioritize initiatives that maximize financial and social ROI.
  • Invent and implement a multitude of dash-boarding and visualization techniques used to convey campaign and marketing success of digital client initiatives.
  • Manage cost-centers and leverage unique Indian production and post- production capabilities and position the company as a prefer production partner.

Merchandising manager example responsibilities.

  • Manage and plan ROI, CPC and bid management on external online shopping sites.
  • Manage hardware, plumbing, kitchen and bath, kitchen design, and night operations.
  • Create all marketing materials (paper/media), organize logistics of readings, manage financials.
  • Manage merchandising for lumber, building materials, paint, hardware, plumbing, electrical, and the garden department.
  • Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
  • Manage creative development and production of indirect channel POS fixtures creating brand consistency
  • Show more

Business analytics director vs merchandising manager skills

Common business analytics director skills
  • SQL, 16%
  • Visualization, 13%
  • Tableau, 13%
  • Power Bi, 9%
  • Business Intelligence, 6%
  • SAS, 5%
Common merchandising manager skills
  • Sales Floor, 10%
  • POS, 9%
  • Apparel, 7%
  • Pallets, 6%
  • Merchandise Presentation, 5%
  • Drive Sales, 5%

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