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The differences between business analytics directors and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business analytics director and a sales and marketing manager. Additionally, a business analytics director has an average salary of $111,815, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a business analytics director include SQL, visualization and tableau. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Business Analytics Director | Sales And Marketing Manager | |
| Yearly salary | $111,815 | $81,953 |
| Hourly rate | $53.76 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,532 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Business analytics directors and sales and marketing managers have different pay scales, as shown below.
| Business Analytics Director | Sales And Marketing Manager | |
| Average salary | $111,815 | $81,953 |
| Salary range | Between $78,000 And $158,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a business analytics director and a sales and marketing manager in terms of educational background:
| Business Analytics Director | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business analytics directors' and sales and marketing managers' demographics:
| Business Analytics Director | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |