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Business development representative vs national account representative

The differences between business development representatives and national account representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development representative has an average salary of $47,240, which is higher than the $44,826 average annual salary of a national account representative.

The top three skills for a business development representative include business development, work ethic and customer service. The most important skills for a national account representative are national accounts, customer service, and product knowledge.

Business development representative vs national account representative overview

Business Development RepresentativeNational Account Representative
Yearly salary$47,240$44,826
Hourly rate$22.71$21.55
Growth rate4%4%
Number of jobs269,704204,509
Job satisfaction5-
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 72%
Average age4447
Years of experience-4

What does a business development representative do?

A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

Business development representative vs national account representative salary

Business development representatives and national account representatives have different pay scales, as shown below.

Business Development RepresentativeNational Account Representative
Average salary$47,240$44,826
Salary rangeBetween $26,000 And $82,000Between $30,000 And $64,000
Highest paying CitySan Francisco, CA-
Highest paying stateAlaska-
Best paying companyWipro Limited-
Best paying industryManufacturing-

Differences between business development representative and national account representative education

There are a few differences between a business development representative and a national account representative in terms of educational background:

Business Development RepresentativeNational Account Representative
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeStanford UniversitySUNY College of Technology at Alfred

Business development representative vs national account representative demographics

Here are the differences between business development representatives' and national account representatives' demographics:

Business Development RepresentativeNational Account Representative
Average age4447
Gender ratioMale, 50.9% Female, 49.1%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between business development representative and national account representative duties and responsibilities

Business development representative example responsibilities.

  • Lead BDR team in overall net new leads and opportunities in 2013 , 2014 and to date 2015
  • Follow up on leads generate from web hits, public Webinar registrations and tradeshows.
  • Write content and manage marketing automation through Pardot, creating campaigns and analyzing results.
  • Create hold leads into SalesForce cloud system for further outbound call on possible sale.
  • Manage customer portfolios, service relationships and cross-selling of all company's products and services.
  • Lead firm s social media presence on Facebook, Instagram, and Google+ and launch.
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National account representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
  • Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
  • Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
  • Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
  • Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.
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Business development representative vs national account representative skills

Common business development representative skills
  • Business Development, 19%
  • Work Ethic, 7%
  • Customer Service, 7%
  • BDR, 6%
  • Sales Cycle, 4%
  • Lead Generation, 4%
Common national account representative skills
  • National Accounts, 17%
  • Customer Service, 15%
  • Product Knowledge, 13%
  • Account Management, 5%
  • Sales Growth, 4%
  • Trade Shows, 3%