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The differences between business planning managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business planning manager and a brand manager. Additionally, a business planning manager has an average salary of $115,251, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a business planning manager include business planning, competitive analysis and direct reports. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Business Planning Manager | Brand Manager | |
| Yearly salary | $115,251 | $97,789 |
| Hourly rate | $55.41 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 133,931 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business planning manager is responsible for overseeing the business management process and ensuring that the staff meets productivity goals and targets. Business planning managers recruit and train new staff, handle budgets for projects, and identify opportunities that would increase more revenue resources and profits for the business. They also coordinate with clients for updates and adjust business plans as needed. A business planning manager must have excellent communication and leadership skills to manage teams and achieve long-term objectives.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Business planning managers and brand managers have different pay scales, as shown below.
| Business Planning Manager | Brand Manager | |
| Average salary | $115,251 | $97,789 |
| Salary range | Between $87,000 And $151,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a business planning manager and a brand manager in terms of educational background:
| Business Planning Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business planning managers' and brand managers' demographics:
| Business Planning Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.2% Female, 34.8% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |