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The differences between business solutions consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a business solutions consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a business solutions consultant has an average salary of $96,777, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a business solutions consultant include customer satisfaction, project management and client facing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Business Solutions Consultant | Marketing Consultant | |
| Yearly salary | $96,777 | $70,593 |
| Hourly rate | $46.53 | $33.94 |
| Growth rate | 11% | 19% |
| Number of jobs | 147,079 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A business solutions consultant specializes in recommending ways to optimize company operations using their expertise in the industry. They are typically working with the management team where they perform research and analysis to identify new business opportunities, assess existing systems to identify areas needing improvement, coordinate with other staff to gather and analyze data, develop and implement solutions in problem areas, and devise strategies to optimize workforce operations. Furthermore, it is essential to come up with solutions while adherence to the company's policies and regulations, including its vision and mission.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Business solutions consultants and marketing consultants have different pay scales, as shown below.
| Business Solutions Consultant | Marketing Consultant | |
| Average salary | $96,777 | $70,593 |
| Salary range | Between $70,000 And $132,000 | Between $44,000 And $112,000 |
| Highest paying City | Braintree Town, MA | Wilmington, DE |
| Highest paying state | Massachusetts | Delaware |
| Best paying company | Meta | |
| Best paying industry | - | Technology |
There are a few differences between a business solutions consultant and a marketing consultant in terms of educational background:
| Business Solutions Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between business solutions consultants' and marketing consultants' demographics:
| Business Solutions Consultant | Marketing Consultant | |
| Average age | 44 | 37 |
| Gender ratio | Male, 67.4% Female, 32.6% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 8.5% Unknown, 4.5% Hispanic or Latino, 9.2% Asian, 12.2% White, 65.4% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |