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The differences between business to business sales consultants and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $49,665 average annual salary of a business to business sales consultant.
The top three skills for a business to business sales consultant include marketing collateral, revenue growth and business sales. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Business To Business Sales Consultant | Sales And Marketing Consultant | |
| Yearly salary | $49,665 | $55,455 |
| Hourly rate | $23.88 | $26.66 |
| Growth rate | 4% | 10% |
| Number of jobs | 134,216 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 44 | 39 |
| Years of experience | - | 10 |
A business-to-business sales consultant is responsible for strategizing techniques to effectively sell goods and services to the clients according to their business needs and objectives. Business-to-business sales consultants analyze the current market trends and conduct data analysis to predict sales performance and identify opportunities that would increase the company's revenues and market competitiveness. They also help the marketing team in developing promotional solutions to manage the company's image on different platforms, attracting potential clients, and enhancing brand awareness.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Business to business sales consultants and sales and marketing consultants have different pay scales, as shown below.
| Business To Business Sales Consultant | Sales And Marketing Consultant | |
| Average salary | $49,665 | $55,455 |
| Salary range | Between $30,000 And $80,000 | Between $33,000 And $91,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a business to business sales consultant and a sales and marketing consultant in terms of educational background:
| Business To Business Sales Consultant | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between business to business sales consultants' and sales and marketing consultants' demographics:
| Business To Business Sales Consultant | Sales And Marketing Consultant | |
| Average age | 44 | 39 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 6.6% Unknown, 4.0% Hispanic or Latino, 15.9% Asian, 5.5% White, 67.5% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 5% | 10% |