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Business to business sales manager vs account executive

The differences between business to business sales managers and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business to business sales manager has an average salary of $75,242, which is higher than the $69,618 average annual salary of an account executive.

The top three skills for a business to business sales manager include customer service, business sales and business development. The most important skills for an account executive are customer service, CRM, and healthcare.

Business to business sales manager vs account executive overview

Business To Business Sales ManagerAccount Executive
Yearly salary$75,242$69,618
Hourly rate$36.17$33.47
Growth rate5%5%
Number of jobs168,304205,561
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 78%
Average age4644
Years of experience8-

What does a business to business sales manager do?

A business to business sales manager is responsible for monitoring the company's business transactions and ensuring that the team meets sales goals and targets. Business to business sales managers review business accounts and perform adjustments to sales plans as needed to adhere to clients' requests and customer demands. They also conduct data and statistical analysis through the evaluation of market trends to identify opportunities that would generate more revenue resources for the business and increase the brand's image in the market.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Business to business sales manager vs account executive salary

Business to business sales managers and account executives have different pay scales, as shown below.

Business To Business Sales ManagerAccount Executive
Average salary$75,242$69,618
Salary rangeBetween $43,000 And $131,000Between $44,000 And $109,000
Highest paying CitySan Francisco, CAPortland, OR
Highest paying stateNew HampshireOregon
Best paying companyMicron TechnologyHitachi Vantara
Best paying industryFinanceFinance

Differences between business to business sales manager and account executive education

There are a few differences between a business to business sales manager and an account executive in terms of educational background:

Business To Business Sales ManagerAccount Executive
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Business to business sales manager vs account executive demographics

Here are the differences between business to business sales managers' and account executives' demographics:

Business To Business Sales ManagerAccount Executive
Average age4644
Gender ratioMale, 63.4% Female, 36.6%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage7%5%

Differences between business to business sales manager and account executive duties and responsibilities

Business to business sales manager example responsibilities.

  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Research and implement a CRM, new products and procedures to accommodate sales procedures and dealership needs.
  • Update database (CRM), increase revenue, hit targets monthly/quarterly/yearly, perform above expectations, make it happen.
  • Handle practices for pull-through initiatives with patients including advertising, marketing, events and quarterly business reviews for profitability.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Business to business sales manager vs account executive skills

Common business to business sales manager skills
  • Customer Service, 15%
  • Business Sales, 6%
  • Business Development, 5%
  • Market Trends, 5%
  • Sales Professionals, 3%
  • Trade Shows, 3%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%

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