Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between category managers, marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and an assistant marketing manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Category Manager, Marketing | Assistant Marketing Manager | |
| Yearly salary | $104,562 | $94,094 |
| Hourly rate | $50.27 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Category managers, marketing and assistant marketing managers have different pay scales, as shown below.
| Category Manager, Marketing | Assistant Marketing Manager | |
| Average salary | $104,562 | $94,094 |
| Salary range | Between $79,000 And $138,000 | Between $64,000 And $136,000 |
| Highest paying City | - | Portsmouth, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | General Motors |
| Best paying industry | - | Finance |
There are a few differences between a category manager, marketing and an assistant marketing manager in terms of educational background:
| Category Manager, Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and assistant marketing managers' demographics:
| Category Manager, Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |