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The differences between category managers, marketing and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a digital marketing manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Category Manager, Marketing | Digital Marketing Manager | |
| Yearly salary | $104,562 | $99,563 |
| Hourly rate | $50.27 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Category managers, marketing and digital marketing managers have different pay scales, as shown below.
| Category Manager, Marketing | Digital Marketing Manager | |
| Average salary | $104,562 | $99,563 |
| Salary range | Between $79,000 And $138,000 | Between $71,000 And $138,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Conrad N. Hilton Foundation |
| Best paying industry | - | - |
There are a few differences between a category manager, marketing and a digital marketing manager in terms of educational background:
| Category Manager, Marketing | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and digital marketing managers' demographics:
| Category Manager, Marketing | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |