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The differences between category managers, marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a marketing supervisor. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Category Manager, Marketing | Marketing Supervisor | |
| Yearly salary | $104,562 | $64,304 |
| Hourly rate | $50.27 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Category managers, marketing and marketing supervisors have different pay scales, as shown below.
| Category Manager, Marketing | Marketing Supervisor | |
| Average salary | $104,562 | $64,304 |
| Salary range | Between $79,000 And $138,000 | Between $45,000 And $90,000 |
| Highest paying City | - | Dix Hills, NY |
| Highest paying state | - | New York |
| Best paying company | - | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a category manager, marketing and a marketing supervisor in terms of educational background:
| Category Manager, Marketing | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and marketing supervisors' demographics:
| Category Manager, Marketing | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |