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The differences between category managers, marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a sales and marketing manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Category Manager, Marketing | Sales And Marketing Manager | |
| Yearly salary | $104,562 | $81,953 |
| Hourly rate | $50.27 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Category managers, marketing and sales and marketing managers have different pay scales, as shown below.
| Category Manager, Marketing | Sales And Marketing Manager | |
| Average salary | $104,562 | $81,953 |
| Salary range | Between $79,000 And $138,000 | Between $43,000 And $154,000 |
| Highest paying City | - | Yonkers, NY |
| Highest paying state | - | New York |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a category manager, marketing and a sales and marketing manager in terms of educational background:
| Category Manager, Marketing | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and sales and marketing managers' demographics:
| Category Manager, Marketing | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |