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The differences between category managers, marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $104,562 average annual salary of a category manager, marketing.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Category Manager, Marketing | Senior Product Marketing Manager | |
| Yearly salary | $104,562 | $128,471 |
| Hourly rate | $50.27 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Category managers, marketing and senior product marketing managers have different pay scales, as shown below.
| Category Manager, Marketing | Senior Product Marketing Manager | |
| Average salary | $104,562 | $128,471 |
| Salary range | Between $79,000 And $138,000 | Between $97,000 And $168,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Roku |
| Best paying industry | - | Technology |
There are a few differences between a category manager, marketing and a senior product marketing manager in terms of educational background:
| Category Manager, Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and senior product marketing managers' demographics:
| Category Manager, Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |