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The differences between channel managers and business to business sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a business to business sales manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $75,242 average annual salary of a business to business sales manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a business to business sales manager are customer service, business sales, and business development.
| Channel Manager | Business To Business Sales Manager | |
| Yearly salary | $87,573 | $75,242 |
| Hourly rate | $42.10 | $36.17 |
| Growth rate | 5% | 5% |
| Number of jobs | 106,753 | 168,304 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
A business to business sales manager is responsible for monitoring the company's business transactions and ensuring that the team meets sales goals and targets. Business to business sales managers review business accounts and perform adjustments to sales plans as needed to adhere to clients' requests and customer demands. They also conduct data and statistical analysis through the evaluation of market trends to identify opportunities that would generate more revenue resources for the business and increase the brand's image in the market.
Channel managers and business to business sales managers have different pay scales, as shown below.
| Channel Manager | Business To Business Sales Manager | |
| Average salary | $87,573 | $75,242 |
| Salary range | Between $63,000 And $121,000 | Between $43,000 And $131,000 |
| Highest paying City | Sunnyvale, CA | San Francisco, CA |
| Highest paying state | California | New Hampshire |
| Best paying company | Meta | Micron Technology |
| Best paying industry | Professional | Finance |
There are a few differences between a channel manager and a business to business sales manager in terms of educational background:
| Channel Manager | Business To Business Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel managers' and business to business sales managers' demographics:
| Channel Manager | Business To Business Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 63.4% Female, 36.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |