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The differences between channel managers and market sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a market sales manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $75,416 average annual salary of a market sales manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a market sales manager are customer service, account management, and sales process.
| Channel Manager | Market Sales Manager | |
| Yearly salary | $87,573 | $75,416 |
| Hourly rate | $42.10 | $36.26 |
| Growth rate | 5% | 5% |
| Number of jobs | 106,753 | 128,368 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
Market Sales Managers oversee the performance of the company's products and services in a specific target market. They analyze sales data and prepare related reports. They come up with strategies to address sales concerns and to further improve sales performance. They should be familiar with the current industry trends to ensure that their strategies would bode well with the market. They should also be able to identify the sales strategies that would cater to their market. Market Sales Managers are also assigned to oversee the market sales team. This includes training new hires, cascading company updates and strategies, and engaging the team to perform well.
Channel managers and market sales managers have different pay scales, as shown below.
| Channel Manager | Market Sales Manager | |
| Average salary | $87,573 | $75,416 |
| Salary range | Between $63,000 And $121,000 | Between $46,000 And $122,000 |
| Highest paying City | Sunnyvale, CA | Wallingford, CT |
| Highest paying state | California | Connecticut |
| Best paying company | Meta | Adobe |
| Best paying industry | Professional | - |
There are a few differences between a channel manager and a market sales manager in terms of educational background:
| Channel Manager | Market Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel managers' and market sales managers' demographics:
| Channel Manager | Market Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 67.2% Female, 32.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |