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Channel manager vs regional sales manager

The differences between channel managers and regional sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a regional sales manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $82,980 average annual salary of a regional sales manager.

The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a regional sales manager are regional sales, customer satisfaction, and sales process.

Channel manager vs regional sales manager overview

Channel ManagerRegional Sales Manager
Yearly salary$87,573$82,980
Hourly rate$42.10$39.89
Growth rate5%5%
Number of jobs106,753121,934
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

What does a regional sales manager do?

A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.

Channel manager vs regional sales manager salary

Channel managers and regional sales managers have different pay scales, as shown below.

Channel ManagerRegional Sales Manager
Average salary$87,573$82,980
Salary rangeBetween $63,000 And $121,000Between $53,000 And $129,000
Highest paying CitySunnyvale, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyMetaMeta
Best paying industryProfessionalTechnology

Differences between channel manager and regional sales manager education

There are a few differences between a channel manager and a regional sales manager in terms of educational background:

Channel ManagerRegional Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel manager vs regional sales manager demographics

Here are the differences between channel managers' and regional sales managers' demographics:

Channel ManagerRegional Sales Manager
Average age4646
Gender ratioMale, 70.1% Female, 29.9%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel manager and regional sales manager duties and responsibilities

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Regional sales manager example responsibilities.

  • Create and maintain business forecast and funnels to help manage budget and outline plans of action.
  • Lead professional services engagements, coordination of RFP responses, and client executive reviews of results.
  • Manage territory of commercial physicians offices, hospitals, VA medical centers, CBOC s, and DOD facilities.
  • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Show more

Channel manager vs regional sales manager skills

Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%
Common regional sales manager skills
  • Regional Sales, 12%
  • Customer Satisfaction, 6%
  • Sales Process, 6%
  • Commercial Cleaning, 5%
  • Customer Service, 5%
  • CRM, 5%

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