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The differences between channel managers and regional sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a regional sales manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $82,980 average annual salary of a regional sales manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a regional sales manager are regional sales, customer satisfaction, and sales process.
| Channel Manager | Regional Sales Manager | |
| Yearly salary | $87,573 | $82,980 |
| Hourly rate | $42.10 | $39.89 |
| Growth rate | 5% | 5% |
| Number of jobs | 106,753 | 121,934 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.
Channel managers and regional sales managers have different pay scales, as shown below.
| Channel Manager | Regional Sales Manager | |
| Average salary | $87,573 | $82,980 |
| Salary range | Between $63,000 And $121,000 | Between $53,000 And $129,000 |
| Highest paying City | Sunnyvale, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a channel manager and a regional sales manager in terms of educational background:
| Channel Manager | Regional Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel managers' and regional sales managers' demographics:
| Channel Manager | Regional Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 81.5% Female, 18.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |