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Channel manager vs territory sales manager

The differences between channel managers and territory sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a territory sales manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $74,356 average annual salary of a territory sales manager.

The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a territory sales manager are territory sales, customer service, and healthcare.

Channel manager vs territory sales manager overview

Channel ManagerTerritory Sales Manager
Yearly salary$87,573$74,356
Hourly rate$42.10$35.75
Growth rate5%5%
Number of jobs106,753119,934
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

What does a territory sales manager do?

A territory sales manager is an individual who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships. They attend trade shows to promote the products and services of the company at the same time, conduct surveys to better understand the needs of their customers. As they are engaged in sales, territory sales managers must possess a bachelor's degree in business administration or management.

Channel manager vs territory sales manager salary

Channel managers and territory sales managers have different pay scales, as shown below.

Channel ManagerTerritory Sales Manager
Average salary$87,573$74,356
Salary rangeBetween $63,000 And $121,000Between $48,000 And $114,000
Highest paying CitySunnyvale, CASeattle, WA
Highest paying stateCaliforniaHawaii
Best paying companyMetaPalo Alto Networks
Best paying industryProfessionalRetail

Differences between channel manager and territory sales manager education

There are a few differences between a channel manager and a territory sales manager in terms of educational background:

Channel ManagerTerritory Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel manager vs territory sales manager demographics

Here are the differences between channel managers' and territory sales managers' demographics:

Channel ManagerTerritory Sales Manager
Average age4646
Gender ratioMale, 70.1% Female, 29.9%Male, 75.0% Female, 25.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel manager and territory sales manager duties and responsibilities

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Territory sales manager example responsibilities.

  • Manage all the Costco Midwest regional activity.
  • Manage annual marketing budget of $1.0 MM.
  • Manage accounts and territory with CRM software to optimize production
  • Manage process and documentation flow from initial contact through program execution, including timely CRM management.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Promote excellent customer satisfaction by focusing efforts on ethics, integrity and dependability.
  • Show more

Channel manager vs territory sales manager skills

Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%
Common territory sales manager skills
  • Territory Sales, 11%
  • Customer Service, 9%
  • Healthcare, 6%
  • CRM, 6%
  • Patients, 5%
  • Work Ethic, 5%

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