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Chief product officer vs director, product marketing

The differences between chief product officers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes More than 10 years to become a chief product officer, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $134,865 average annual salary of a chief product officer.

The top three skills for a chief product officer include CPO, patrol and patients. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Chief product officer vs director, product marketing overview

Chief Product OfficerDirector, Product Marketing
Yearly salary$134,865$141,699
Hourly rate$64.84$68.12
Growth rate6%10%
Number of jobs145,190173,038
Job satisfaction4-
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 75%
Average age5239
Years of experience-10

What does a chief product officer do?

A chief product officer (CPO) is an executive professional who is responsible for managing a company's product management team to create products that can deliver sustainable value to both customers and the business. This executive must lead the strategic product direction, which includes product vision, design, development, and marketing. To get insights from the needs of customers, this executive is required to initiate various types of customer research to use it to differentiate products from competitors. This chief product officer must also take part in exhibitions to present products to the audience.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Chief product officer vs director, product marketing salary

Chief product officers and directors, product marketing have different pay scales, as shown below.

Chief Product OfficerDirector, Product Marketing
Average salary$134,865$141,699
Salary rangeBetween $74,000 And $242,000Between $97,000 And $205,000
Highest paying CityNewark, NJSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryProfessionalTechnology

Differences between chief product officer and director, product marketing education

There are a few differences between a chief product officer and a director, product marketing in terms of educational background:

Chief Product OfficerDirector, Product Marketing
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Chief product officer vs director, product marketing demographics

Here are the differences between chief product officers' and directors, product marketing' demographics:

Chief Product OfficerDirector, Product Marketing
Average age5239
Gender ratioMale, 71.4% Female, 28.6%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.6% Asian, 7.5% White, 76.8% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between chief product officer and director, product marketing duties and responsibilities

Chief product officer example responsibilities.

  • Manage day-to-day research & development, manufacturing, quality control, branding, logistics, and customer support.
  • Monitor and assess patients with responsibility for managing medications, treatments and emergency response.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Instruct lifeguard, CPR, and a classes.
  • Certificate and OSHA compliant course offerings
  • Audit and ensure OSHA compliance.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Chief product officer vs director, product marketing skills

Common chief product officer skills
  • CPO, 25%
  • Patrol, 11%
  • Patients, 8%
  • Safety Hazards, 5%
  • Criminal Justice, 4%
  • Project Management, 4%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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