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The differences between chief product officers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes More than 10 years to become a chief product officer, becoming a marketing director takes usually requires 8-10 years. Additionally, a chief product officer has an average salary of $134,865, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a chief product officer include CPO, patrol and patients. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Chief Product Officer | Marketing Director | |
| Yearly salary | $134,865 | $114,906 |
| Hourly rate | $64.84 | $55.24 |
| Growth rate | 6% | 10% |
| Number of jobs | 145,190 | 93,503 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 76% |
| Average age | 52 | 39 |
| Years of experience | - | 10 |
A chief product officer (CPO) is an executive professional who is responsible for managing a company's product management team to create products that can deliver sustainable value to both customers and the business. This executive must lead the strategic product direction, which includes product vision, design, development, and marketing. To get insights from the needs of customers, this executive is required to initiate various types of customer research to use it to differentiate products from competitors. This chief product officer must also take part in exhibitions to present products to the audience.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Chief product officers and marketing directors have different pay scales, as shown below.
| Chief Product Officer | Marketing Director | |
| Average salary | $134,865 | $114,906 |
| Salary range | Between $74,000 And $242,000 | Between $68,000 And $193,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | McKinsey & Company Inc | Brookfield Properties |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a chief product officer and a marketing director in terms of educational background:
| Chief Product Officer | Marketing Director | |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between chief product officers' and marketing directors' demographics:
| Chief Product Officer | Marketing Director | |
| Average age | 52 | 39 |
| Gender ratio | Male, 71.4% Female, 28.6% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.6% Asian, 7.5% White, 76.8% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |