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Chief product officer vs marketing manager

The differences between chief product officers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes More than 10 years to become a chief product officer, becoming a marketing manager takes usually requires 8-10 years. Additionally, a chief product officer has an average salary of $134,865, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a chief product officer include CPO, patrol and patients. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Chief product officer vs marketing manager overview

Chief Product OfficerMarketing Manager
Yearly salary$134,865$104,550
Hourly rate$64.84$50.26
Growth rate6%10%
Number of jobs145,19089,627
Job satisfaction43
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 75%
Average age5239
Years of experience-10

What does a chief product officer do?

A chief product officer (CPO) is an executive professional who is responsible for managing a company's product management team to create products that can deliver sustainable value to both customers and the business. This executive must lead the strategic product direction, which includes product vision, design, development, and marketing. To get insights from the needs of customers, this executive is required to initiate various types of customer research to use it to differentiate products from competitors. This chief product officer must also take part in exhibitions to present products to the audience.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Chief product officer vs marketing manager salary

Chief product officers and marketing managers have different pay scales, as shown below.

Chief Product OfficerMarketing Manager
Average salary$134,865$104,550
Salary rangeBetween $74,000 And $242,000Between $71,000 And $153,000
Highest paying CityNewark, NJMenlo Park, CA
Highest paying stateNew JerseyCalifornia
Best paying companyMcKinsey & Company IncMeta
Best paying industryProfessionalTechnology

Differences between chief product officer and marketing manager education

There are a few differences between a chief product officer and a marketing manager in terms of educational background:

Chief Product OfficerMarketing Manager
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Chief product officer vs marketing manager demographics

Here are the differences between chief product officers' and marketing managers' demographics:

Chief Product OfficerMarketing Manager
Average age5239
Gender ratioMale, 71.4% Female, 28.6%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.6% Asian, 7.5% White, 76.8% American Indian and Alaska Native, 0.6%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between chief product officer and marketing manager duties and responsibilities

Chief product officer example responsibilities.

  • Manage day-to-day research & development, manufacturing, quality control, branding, logistics, and customer support.
  • Monitor and assess patients with responsibility for managing medications, treatments and emergency response.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Instruct lifeguard, CPR, and a classes.
  • Certificate and OSHA compliant course offerings
  • Audit and ensure OSHA compliance.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Chief product officer vs marketing manager skills

Common chief product officer skills
  • CPO, 25%
  • Patrol, 11%
  • Patients, 8%
  • Safety Hazards, 5%
  • Criminal Justice, 4%
  • Project Management, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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