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College marketing representative vs marketing and sales coordinator

The differences between college marketing representatives and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing and sales coordinator. Additionally, a college marketing representative has an average salary of $53,232, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

College marketing representative vs marketing and sales coordinator overview

College Marketing RepresentativeMarketing And Sales Coordinator
Yearly salary$53,232$45,306
Hourly rate$25.59$21.78
Growth rate19%19%
Number of jobs70,97189,923
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

College marketing representative vs marketing and sales coordinator salary

College marketing representatives and marketing and sales coordinators have different pay scales, as shown below.

College Marketing RepresentativeMarketing And Sales Coordinator
Average salary$53,232$45,306
Salary rangeBetween $37,000 And $75,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between college marketing representative and marketing and sales coordinator education

There are a few differences between a college marketing representative and a marketing and sales coordinator in terms of educational background:

College Marketing RepresentativeMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

College marketing representative vs marketing and sales coordinator demographics

Here are the differences between college marketing representatives' and marketing and sales coordinators' demographics:

College Marketing RepresentativeMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 47.7% Female, 52.3%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between college marketing representative and marketing and sales coordinator duties and responsibilities

College marketing representative example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
  • Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
  • Organize concert ticket giveaways through social media and college radio stations.
  • Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
  • Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

College marketing representative vs marketing and sales coordinator skills

Common college marketing representative skills
  • Instagram, 19%
  • Marketing Campaigns, 16%
  • Facebook, 13%
  • Social Media Marketing, 13%
  • Twitter, 13%
  • Conference Calls, 9%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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