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The differences between college marketing representatives and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing and sales coordinator. Additionally, a college marketing representative has an average salary of $53,232, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| College Marketing Representative | Marketing And Sales Coordinator | |
| Yearly salary | $53,232 | $45,306 |
| Hourly rate | $25.59 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 70,971 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
College marketing representatives and marketing and sales coordinators have different pay scales, as shown below.
| College Marketing Representative | Marketing And Sales Coordinator | |
| Average salary | $53,232 | $45,306 |
| Salary range | Between $37,000 And $75,000 | Between $33,000 And $61,000 |
| Highest paying City | - | Alameda, CA |
| Highest paying state | - | Delaware |
| Best paying company | - | AIG |
| Best paying industry | - | Professional |
There are a few differences between a college marketing representative and a marketing and sales coordinator in terms of educational background:
| College Marketing Representative | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between college marketing representatives' and marketing and sales coordinators' demographics:
| College Marketing Representative | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |