College marketing representative vs marketing representative

The differences between college marketing representatives and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a marketing representative. Additionally, a college marketing representative has an average salary of $53,232, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

College marketing representative vs marketing representative overview

	College Marketing Representative	Marketing Representative
Yearly salary	$53,232	$47,376
Hourly rate	$25.59	$22.78
Growth rate	19%	19%
Number of jobs	70,971	217,886
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 68%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

College marketing representative vs marketing representative salary

College marketing representatives and marketing representatives have different pay scales, as shown below.

	College Marketing Representative	Marketing Representative
Average salary	$53,232	$47,376
Salary range	Between $37,000 And $75,000	Between $28,000 And $77,000
Highest paying City	-	New York, NY
Highest paying state	-	Washington
Best paying company	-	Amazon
Best paying industry	-	Finance

Differences between college marketing representative and marketing representative education

There are a few differences between a college marketing representative and a marketing representative in terms of educational background:

	College Marketing Representative	Marketing Representative
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 68%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs marketing representative demographics

Here are the differences between college marketing representatives' and marketing representatives' demographics:

	College Marketing Representative	Marketing Representative
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and marketing representative duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Marketing representative example responsibilities.

Manage the overall voice/presence on Facebook and provide content into social applications as needed.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
Review payroll entries for accuracy and resolve issues if need.
Perform layout of classify section in InDesign each month and assist editorial department with proofing.

College marketing representative vs marketing representative skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common marketing representative skills

Product Knowledge, 19%
Customer Service, 14%
Sales Presentations, 5%
Life Insurance, 4%
PowerPoint, 4%
Business Development, 4%

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College Marketing Representative
College Marketing Representative vs Marketing Representative

Updated January 8, 2025

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