College marketing representative vs product specialist

The differences between college marketing representatives and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $53,232 average annual salary of a college marketing representative.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

College marketing representative vs product specialist overview

	College Marketing Representative	Product Specialist
Yearly salary	$53,232	$85,932
Hourly rate	$25.59	$41.31
Growth rate	19%	19%
Number of jobs	70,971	103,863
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 64%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a product specialist do?

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

College marketing representative vs product specialist salary

College marketing representatives and product specialists have different pay scales, as shown below.

	College Marketing Representative	Product Specialist
Average salary	$53,232	$85,932
Salary range	Between $37,000 And $75,000	Between $56,000 And $130,000
Highest paying City	-	San Bruno, CA
Highest paying state	-	California
Best paying company	-	ByteDance
Best paying industry	-	Technology

Differences between college marketing representative and product specialist education

There are a few differences between a college marketing representative and a product specialist in terms of educational background:

	College Marketing Representative	Product Specialist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 64%
Most common major	Communication	Business
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs product specialist demographics

Here are the differences between college marketing representatives' and product specialists' demographics:

	College Marketing Representative	Product Specialist
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and product specialist duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Product specialist example responsibilities.

Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
Participate in CAPA activities as required.
Develop generic UI's that includes re-branding & re-skinning of product.

College marketing representative vs product specialist skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common product specialist skills

Customer Service, 19%
Product Knowledge, 7%
Sales Floor, 7%
Patients, 6%
Excellent Interpersonal, 4%
Windows, 3%

College Marketing Representative vs. similar jobs

College Marketing Representative related careers

College Marketing Representative related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
College Marketing Representative
College Marketing Representative vs Product Specialist

Updated January 8, 2025

Browse business and financial jobs