College marketing representative vs research specialist

The differences between college marketing representatives and research specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a college marketing representative and a research specialist. Additionally, a college marketing representative has an average salary of $53,232, which is higher than the $52,662 average annual salary of a research specialist.

The top three skills for a college marketing representative include instagram, marketing campaigns and facebook. The most important skills for a research specialist are data collection, patients, and research projects.

College marketing representative vs research specialist overview

	College Marketing Representative	Research Specialist
Yearly salary	$53,232	$52,662
Hourly rate	$25.59	$25.32
Growth rate	19%	19%
Number of jobs	70,971	79,341
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 61%
Average age	37	37
Years of experience	6	6

What does a college marketing representative do?

A college marketing representative is responsible for performing marketing support tasks in projects and programs that cater to colleges and universities. Their responsibilities revolve around preparing reports and documentation, handling calls and correspondence, answering inquiries, participating in planning marketing events, and running necessary errands. As a college marketing representative, it is essential to have knowledge of the current trends and have the ability to build rapport with prospective clients. There are also instances when one must handle social media platforms, ensuring positive engagement to raise brand awareness.

What does a research specialist do?

In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.

College marketing representative vs research specialist salary

College marketing representatives and research specialists have different pay scales, as shown below.

	College Marketing Representative	Research Specialist
Average salary	$53,232	$52,662
Salary range	Between $37,000 And $75,000	Between $35,000 And $77,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Novartis
Best paying industry	-	Technology

Differences between college marketing representative and research specialist education

There are a few differences between a college marketing representative and a research specialist in terms of educational background:

	College Marketing Representative	Research Specialist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 61%
Most common major	Communication	Biology
Most common college	University of Pennsylvania	University of Georgia

College marketing representative vs research specialist demographics

Here are the differences between college marketing representatives' and research specialists' demographics:

	College Marketing Representative	Research Specialist
Average age	37	37
Gender ratio	Male, 47.7% Female, 52.3%	Male, 38.0% Female, 62.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.0% White, 66.0% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between college marketing representative and research specialist duties and responsibilities

College marketing representative example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.
Photograph and document performances by Sony artists in Nashville to capture content for online and viral initiatives.
Cultivate and coordinate meet & greet events, arrange media interviews, listening parties and product giveaways.

Research specialist example responsibilities.

Manage both GLP and non-GLP studies that are contracted to CROs.
Create weekly presentations using Microsoft PowerPoint and manage monthly board meetings.
Manage social media publications to spread awareness and notifications on Facebook.
Assist in surgical procedures on both rabbits and rats to obtain tissue specimens for RNA isolation for subsequent RT-PCR
Perform and supervise applied bench scale and pilot scale process research on extraction, distillation, and reaction processes.
Perform the timely and accurate execution of CESG protocols, procedures and results within the cloning and crystallography teams.

College marketing representative vs research specialist skills

Common college marketing representative skills

Instagram, 19%
Marketing Campaigns, 16%
Facebook, 13%
Social Media Marketing, 13%
Twitter, 13%
Conference Calls, 9%

Common research specialist skills

Data Collection, 7%
Patients, 7%
Research Projects, 7%
Data Analysis, 5%
Molecular Biology, 5%
Cell Culture, 4%

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College Marketing Representative
College Marketing Representative vs Research Specialist

Updated January 8, 2025

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