Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a content coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,370 average annual salary of a content coordinator.
The top three skills for a content coordinator include digital content, digital marketing and web content. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Content Coordinator | Marketing Coordinator | |
| Yearly salary | $47,370 | $48,326 |
| Hourly rate | $22.77 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,617 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Content coordinators and marketing coordinators have different pay scales, as shown below.
| Content Coordinator | Marketing Coordinator | |
| Average salary | $47,370 | $48,326 |
| Salary range | Between $32,000 And $69,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | NVIDIA | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a content coordinator and a marketing coordinator in terms of educational background:
| Content Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between content coordinators' and marketing coordinators' demographics:
| Content Coordinator | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.5% Female, 58.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.4% Asian, 5.4% White, 66.2% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |