Corporate vice president of marketing vs chief marketing officer

The differences between corporate vice presidents of marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate vice president of marketing and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $133,559 average annual salary of a corporate vice president of marketing.

The top three skills for a corporate vice president of marketing include email marketing, digital marketing and content marketing. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Corporate vice president of marketing vs chief marketing officer overview

	Corporate Vice President Of Marketing	Chief Marketing Officer
Yearly salary	$133,559	$135,198
Hourly rate	$64.21	$65.00
Growth rate	10%	10%
Number of jobs	117,034	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Corporate vice president of marketing vs chief marketing officer salary

Corporate vice presidents of marketing and chief marketing officers have different pay scales, as shown below.

	Corporate Vice President Of Marketing	Chief Marketing Officer
Average salary	$133,559	$135,198
Salary range	Between $85,000 And $209,000	Between $72,000 And $253,000
Highest paying City	-	Hamilton, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Shearman & Sterling
Best paying industry	-	Media

Differences between corporate vice president of marketing and chief marketing officer education

There are a few differences between a corporate vice president of marketing and a chief marketing officer in terms of educational background:

	Corporate Vice President Of Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate vice president of marketing vs chief marketing officer demographics

Here are the differences between corporate vice presidents of marketing' and chief marketing officers' demographics:

	Corporate Vice President Of Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 69.8% Female, 30.2%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate vice president of marketing and chief marketing officer duties and responsibilities

Corporate vice president of marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Work closely with district operations managers and co-op advertising agencies.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Corporate vice president of marketing vs chief marketing officer skills

Common corporate vice president of marketing skills

Email Marketing, 7%
Digital Marketing, 7%
Content Marketing, 7%
Brand Management, 6%
Corporate Strategy, 5%
B2B Marketing, 5%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Corporate Vice President Of Marketing
Corporate Vice President Of Marketing vs Chief Marketing Officer

Updated January 8, 2025

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