Corporate vice president of marketing vs director, product marketing

The differences between corporate vice presidents of marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate vice president of marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $133,559 average annual salary of a corporate vice president of marketing.

The top three skills for a corporate vice president of marketing include email marketing, digital marketing and content marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Corporate vice president of marketing vs director, product marketing overview

	Corporate Vice President Of Marketing	Director, Product Marketing
Yearly salary	$133,559	$141,699
Hourly rate	$64.21	$68.12
Growth rate	10%	10%
Number of jobs	117,034	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Corporate vice president of marketing vs director, product marketing salary

Corporate vice presidents of marketing and directors, product marketing have different pay scales, as shown below.

	Corporate Vice President Of Marketing	Director, Product Marketing
Average salary	$133,559	$141,699
Salary range	Between $85,000 And $209,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between corporate vice president of marketing and director, product marketing education

There are a few differences between a corporate vice president of marketing and a director, product marketing in terms of educational background:

	Corporate Vice President Of Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate vice president of marketing vs director, product marketing demographics

Here are the differences between corporate vice presidents of marketing' and directors, product marketing' demographics:

	Corporate Vice President Of Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 69.8% Female, 30.2%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate vice president of marketing and director, product marketing duties and responsibilities

Corporate vice president of marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Work closely with district operations managers and co-op advertising agencies.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Corporate vice president of marketing vs director, product marketing skills

Common corporate vice president of marketing skills

Email Marketing, 7%
Digital Marketing, 7%
Content Marketing, 7%
Brand Management, 6%
Corporate Strategy, 5%
B2B Marketing, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Corporate Vice President Of Marketing
Corporate Vice President Of Marketing vs Director, Product Marketing

Updated January 8, 2025

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