Corporate vice president of marketing vs marketing director

The differences between corporate vice presidents of marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate vice president of marketing and a marketing director. Additionally, a corporate vice president of marketing has an average salary of $133,559, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a corporate vice president of marketing include email marketing, digital marketing and content marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Corporate vice president of marketing vs marketing director overview

	Corporate Vice President Of Marketing	Marketing Director
Yearly salary	$133,559	$114,906
Hourly rate	$64.21	$55.24
Growth rate	10%	10%
Number of jobs	117,034	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Corporate vice president of marketing vs marketing director salary

Corporate vice presidents of marketing and marketing directors have different pay scales, as shown below.

	Corporate Vice President Of Marketing	Marketing Director
Average salary	$133,559	$114,906
Salary range	Between $85,000 And $209,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between corporate vice president of marketing and marketing director education

There are a few differences between a corporate vice president of marketing and a marketing director in terms of educational background:

	Corporate Vice President Of Marketing	Marketing Director
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate vice president of marketing vs marketing director demographics

Here are the differences between corporate vice presidents of marketing' and marketing directors' demographics:

	Corporate Vice President Of Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 69.8% Female, 30.2%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate vice president of marketing and marketing director duties and responsibilities

Corporate vice president of marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Work closely with district operations managers and co-op advertising agencies.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Corporate vice president of marketing vs marketing director skills

Common corporate vice president of marketing skills

Email Marketing, 7%
Digital Marketing, 7%
Content Marketing, 7%
Brand Management, 6%
Corporate Strategy, 5%
B2B Marketing, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Corporate Vice President Of Marketing
Corporate Vice President Of Marketing vs Marketing Director

Updated January 8, 2025

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