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Creative coordinator vs advertising coordinator

The differences between creative coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a creative coordinator and an advertising coordinator. Additionally, a creative coordinator has an average salary of $48,295, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for a creative coordinator include graphic design, photography and adobe photoshop. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Creative coordinator vs advertising coordinator overview

Creative CoordinatorAdvertising Coordinator
Yearly salary$48,295$47,872
Hourly rate$23.22$23.02
Growth rate8%-8%
Number of jobs27,20326,449
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Average age4244
Years of experience44

What does a creative coordinator do?

Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Creative coordinator vs advertising coordinator salary

Creative coordinators and advertising coordinators have different pay scales, as shown below.

Creative CoordinatorAdvertising Coordinator
Average salary$48,295$47,872
Salary rangeBetween $34,000 And $67,000Between $36,000 And $62,000
Highest paying CitySunnyvale, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyDraftfcbAACSB
Best paying industryProfessionalReal Estate

Differences between creative coordinator and advertising coordinator education

There are a few differences between a creative coordinator and an advertising coordinator in terms of educational background:

Creative CoordinatorAdvertising Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Most common majorGraphic DesignCommunication
Most common collegeStanford UniversityUniversity of Pennsylvania

Creative coordinator vs advertising coordinator demographics

Here are the differences between creative coordinators' and advertising coordinators' demographics:

Creative CoordinatorAdvertising Coordinator
Average age4244
Gender ratioMale, 30.9% Female, 69.1%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage12%10%

Differences between creative coordinator and advertising coordinator duties and responsibilities

Creative coordinator example responsibilities.

  • Coordinate with top tier online outlets to place exclusive show clips and manage recap lists.
  • Create marketing content for project RFPs, recommend actionable marketing plans and strategies to achieve ROI.
  • Develop all price letters, RFP's and corporate proposals outlining products, service, competitive advantage and transition plans.
  • Provide administrative support managing CMS.
  • Implement HTML to expedite email schedule expectations.
  • Handle all copywriting for direct mail, promotional pieces and advertising collateral.
  • Show more

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Creative coordinator vs advertising coordinator skills

Common creative coordinator skills
  • Graphic Design, 14%
  • Photography, 11%
  • Adobe Photoshop, 5%
  • Adobe Creative Suite, 5%
  • Creative Projects, 5%
  • Video Production, 5%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

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