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Creative coordinator vs marketing & events coordinator

The differences between creative coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a creative coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a creative coordinator has an average salary of $48,295, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a creative coordinator include graphic design, photography and adobe photoshop. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Creative coordinator vs marketing & events coordinator overview

Creative CoordinatorMarketing & Events Coordinator
Yearly salary$48,295$41,447
Hourly rate$23.22$19.93
Growth rate8%19%
Number of jobs27,20384,375
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Average age4237
Years of experience46

What does a creative coordinator do?

Creative Coordinators are responsible for taking a lead role in supporting the company's marketing and advertising departments. They are involved in ensuring marketing projects are on schedule, handling departmental calendars, liaising with vendors, and processing expenditures. Creative coordinators work closely with sales and marketing management to gain clear expectations and a project's scope. They consistently track and ensure optimal supplies needed to complete each task at each phase.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Creative coordinator vs marketing & events coordinator salary

Creative coordinators and marketing & events coordinators have different pay scales, as shown below.

Creative CoordinatorMarketing & Events Coordinator
Average salary$48,295$41,447
Salary rangeBetween $34,000 And $67,000Between $31,000 And $54,000
Highest paying CitySunnyvale, CAJersey City, NJ
Highest paying stateCaliforniaNew Jersey
Best paying companyDraftfcbA.T. Kearney
Best paying industryProfessionalStart-up

Differences between creative coordinator and marketing & events coordinator education

There are a few differences between a creative coordinator and a marketing & events coordinator in terms of educational background:

Creative CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Most common majorGraphic DesignBusiness
Most common collegeStanford UniversityUniversity of Georgia

Creative coordinator vs marketing & events coordinator demographics

Here are the differences between creative coordinators' and marketing & events coordinators' demographics:

Creative CoordinatorMarketing & Events Coordinator
Average age4237
Gender ratioMale, 30.9% Female, 69.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between creative coordinator and marketing & events coordinator duties and responsibilities

Creative coordinator example responsibilities.

  • Coordinate with top tier online outlets to place exclusive show clips and manage recap lists.
  • Create marketing content for project RFPs, recommend actionable marketing plans and strategies to achieve ROI.
  • Develop all price letters, RFP's and corporate proposals outlining products, service, competitive advantage and transition plans.
  • Provide administrative support managing CMS.
  • Implement HTML to expedite email schedule expectations.
  • Handle all copywriting for direct mail, promotional pieces and advertising collateral.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Creative coordinator vs marketing & events coordinator skills

Common creative coordinator skills
  • Graphic Design, 14%
  • Photography, 11%
  • Adobe Photoshop, 5%
  • Adobe Creative Suite, 5%
  • Creative Projects, 5%
  • Video Production, 5%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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